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Gillette Adds Lower-Priced Razors

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By: TOM BRANNA

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Beginning in January, Gillette will launch what it is calling its most comprehensive innovation bundle ever, with eight grooming solutions across a wide range of price points. New products include the first ever cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3 and Gillette5 refillable razors for less than $10. The lineup simultaneously brings innovation up, down and across the Gillette portfolio, marking a very different approach for the...

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